BOS›Industries›Automotive
Automotive
BOS for Automotive

From inquiry to invoice,
with the margin in plain view.

The system for your dealership, workshop or parts store: AI answers every inquiry on WhatsApp, the workshop invoices when the order closes, and you know what each deal leaves you before you confirm it.

Request a demoCalculate what you lose today
New-car dealershipsUsed carsWorkshops and lube centersParts storesGroups and importers
Inquiries from the website and WhatsApp go cold without a reply. Work orders are invoiced from a spreadsheet, parts and lubricant stock carries the cost of the last purchase, and the margin on each deal shows up when the accountant closes the month.
What changes in practice
Unanswered inquiries: 40%
8%
with every inquiry flagged until someone handles it
Workshop close: 5 days
1 day
with every work order invoiced when it closes
Margin per deal: at month-end
before you sign
with cost, price and margin on the quote

Expected results based on how each module is used — not a guarantee. Request a demo with your real case.

Pick your business

Built for how each one works.

NEW-CAR DEALERSHIPS

More test drives, more closes.

  • Web, WhatsApp and portal inquiries answered instantly by AI
  • Auto-assignment with a maximum response time
  • Test drives booked and reminded automatically
  • Quotes with trade-in and financing, margin in plain view
USED CARS

Every inquiry, followed up.

  • Trade-in appraisal and unit reservation with deposit
  • Automatic publishing to Mercado Libre and Facebook
  • A QR page for every unit
  • Every deal with cost, price and margin
WORKSHOPS AND LUBE CENTERS

A full, invoiced workshop.

  • Online booking by workshop capacity
  • Check-in with photos and extra work approved by link
  • Work order invoiced on close
  • The next service, flagged by mileage or months
PARTS STORES

One stock, everywhere.

  • Counter, WhatsApp, online store and Mercado Libre on one inventory
  • Real replacement cost and price lists per customer
  • Aurora answers "do we have it?" instantly
GROUPS AND IMPORTERS

The whole network, one view.

  • A service center that routes inquiries across the network
  • Comparable reports by branch, brand and region
  • Network orders and warranty claims
From first message to test drive

The inquiry that comes in at 11 pm
doesn’t wait until Monday.

The BOS AI agent answers on WhatsApp and your website 24/7, with your stock, your prices and your promotions.

  • Answers instantly, day or night, on WhatsApp and your website.
  • Qualifies the inquiry: which model, budget, whether they’re trading in a car and whether they need financing.
  • Books the test drive or workshop appointment and sends the reminder.
  • Hands the inquiry to a salesperson with the full conversation and details when it’s ready to close.
  • Everything lands in the CRM, on the customer’s and the vehicle’s record.
Official Meta Tech Partner
WHATSAPP · BOS AGENTILLUSTRATIVE EXAMPLE
Hi, do you have the automatic 4x4 pickup? I have a car to trade in.
Hi! Yes, we have it in stock in white and gray. What car are you trading in, what year and how many kilometers? And if you’d like to test drive it, I have slots Thursday at 10:00 or 4:30 pm.
A 2019 sedan with 60,000 km. Thursday 4:30.
Done: your test drive is booked for Thursday at 4:30 pm with Martín, who already has your car’s details. The day before, I’ll send you the location and a reminder.
QUALIFIED INQUIRYTEST DRIVE BOOKEDHANDED TO A SALESPERSON
How it rolls out

A roadmap for your company.

You don’t need to migrate everything on day one. This is how most companies in the industry move forward once they start with BOS.

PHASE 1 · GET ORGANIZED

Stock and workshop, up to date.

Parts and lubricant inventory at real replacement cost, work orders with parts and labor if you run a workshop, and the history of every vehicle and every customer.

PHASE 2 · SELL SMARTER

No inquiry goes cold.

Inquiries from the web, forms and WhatsApp get an owner and an age; every quote — for a service, for parts or for a vehicle — shows the margin before you confirm it.

PHASE 3 · AURORA TAKES THE LEAD

It answers at the counter.

“Do we have the filter for the 2022 Corolla?”, “put together the service quote for AB123CD”: instant answers and actions, plus follow-up on every inquiry suggested at the right time.

The full picture

Every customer and every vehicle,
on a single record.

From first contact to after-sales: the full history of the customer and their vehicle — inquiries, quotes, purchases, services and warranties — visible to the counter, the workshop, sales and admin at the same time.

Nothing leaves the workshop uninvoiced

Quote, parts and labor on a single order, invoiced at close.

Parts at today’s cost

Inventory with current costs; update a price and new quotes use it right away.

Every vehicle’s history, at hand

Services, warranties and claims in the history of every vehicle and every customer.

Inquiries that don’t go cold

Inquiries from the web, forms and WhatsApp come in with an owner and an age. Aurora suggests when to follow up.

No deal at a loss

Quotes for services, parts or vehicles with cost, price and margin in view before you confirm.

Workshop status, without calling to ask

Every scheduled service with its work order, reserved parts and a status the counter and admin can see.

Every branch with its own numbers

Head office, branches and workshop as separate companies or areas — with a consolidated view for management.

How the month is going, by branch

Sales, margin per deal and invoiced vs. collected — live, by branch and each currency on its own.

One stock for the counter and Mercado Libre

If you sell parts or lubricants: counter, WhatsApp, your own online store and Mercado Libre draw from the same inventory, and every order is invoiced straight from the order.

After-sales and loyalty

The sale is just the start.
After-sales keeps the business going.

Every customer is a relationship that lasts years: the next service, the oil change, parts and, if you sell vehicles, the next purchase. BOS keeps that full history and tells you when to reach out again.

After-sales that doesn’t get lost

Every service, warranty and claim stays on the vehicle and customer record — the car comes in and the workshop already has its history.

Customers come back on time

The next service, oil change or inspection is scheduled and reminded via WhatsApp: customers come back without you chasing them.

Customers who buy again

If you sell vehicles: vehicle age, spending history and replacement timing, and Aurora flags who to offer the next one to.

Marketing measured in sales

Stop paying for inquiries that don’t buy.
Run campaigns that sell.

Send segmented WhatsApp and email campaigns from the same customer base, and with MMM measure which campaign brought sales and how much margin it left, not just how many inquiries.

WhatsApp and email campaigns

Sends segmented by model, vehicle age or last service, with notices that go out on their own.

From campaign to invoice

Every inquiry keeps its source: you know which ad ended in an invoiced sale.

MMM: how much to invest and where

Marketing Mix Modeling to learn which channel really sells and how much to invest in each.

Why BOS

An automotive CRM sells.
BOS also invoices and shows you the margin.

BOSAUTOMOTIVE CRMSPREADSHEETS AND WHATSAPP
Web, WhatsApp and portal inquiries in one place✓✓✗
AI that answers, qualifies and books 24/7✓Some✗
Customer and vehicle record with services✓✓✗
Quote with cost, price and margin✓PartialBy hand
Work order invoiced on close✓With another system✗
Parts stock with real cost and Mercado Libre✓With another system✗
Campaigns measured against sales and margin✓Against sales✗
Trade-in appraisal and used-car publishing✓Some✗
Booking by capacity and photo check-in✓Some✗
Surveys and complaints with deadlines✓✓✗
Unlimited users✓Per user—
Calculate what you lose today

Every unanswered inquiry
is a sale someone else makes.

Web, WhatsApp, social and portals.
Vehicle, service or parts: what a typical deal leaves you.
SALES YOU LOSE TODAY, PER YEAR
USD 0
Extra sales per month0
Extra profit per monthUSD 0
Inquiries recovered per month0

An estimate based on your numbers, assuming unanswered inquiries drop to 8%. Not a guarantee: we’ll go over your real case in a demo.

See it with my case
All included in BOS Automotive

Every stage of the business,
solved in the same system.

From first contact to delivery and after-sales, with no separate systems and no per-user cost.

Automotive portals in the same inboxInquiries from Mercado Libre, Facebook Marketplace and car portals come in alongside your website and WhatsApp.
One pipeline per businessNew cars, used cars, savings plans, financing and workshop, each with its own stages.
Auto-assignment with response timesEvery inquiry to the right salesperson, with a maximum response time and an alert when it expires.
Temperature of every inquiryCold, warm or hot, and the likelihood to close calculated by Aurora from your history.
Workshop booking by capacityOnline, WhatsApp or agent bookings that respect the bays and mechanics available.
Vehicle check-in from your phoneMileage, photos and damage, plus extra work approved by the customer through a link.
Used cars end to endTrade-in appraisal, unit reservation, QR vehicle page and automatic publishing to Mercado Libre and Facebook.
Vehicle deliveryFrom reservation to delivery, with customer notices and a satisfaction survey.
Surveys and complaintsSatisfaction after the sale and the service, and complaints with a deadline and an owner.
For importers and brandsNetwork orders, warranty claims and reports per dealership.
Technical capabilities

The foundations that protect
your company’s data.

1

Each company’s data is kept separate from every other account in the database itself, not just on screen. If something fails, access closes — it doesn’t open.

2

Role-based permissions, enforced at four points, from the screen to the database: each person sees and does only what’s theirs to do. Payroll and billing are stored separately, with stricter access.

3

Sign in with your Microsoft or Google account, with two-step verification, and every session is protected and renewed securely.

4

Infrastructure on Supabase (SOC 2 Type 2, encryption at rest, backups with point-in-time recovery) and Vercel (ISO 27001:2022, SOC 2 Type II, DDoS/WAF mitigation) — certifications held by our infrastructure providers, not by BOS as a product.

5

Head office, branches and workshop as separate companies or areas, each currency on its own, with a consolidated view for management and per-branch permissions.

6

Connects with the systems you already use through a public API and signed automatic notifications (webhooks): it doesn’t force you to replace them — it runs the business around them.

No strings attached

Use what works for you. Nothing more.

Every module is customizable, and its features can be used partly or fully: none of them is mandatory. You can use BOS just as a task planner and leave the rest alone — it stays available, included in the same subscription, for the day you need it.

Customizable modulesPartial or full useNo mandatory featuresEverything else still included
Frequently asked questions

What people always ask.

Does BOS replace the systems I already use?
No. The systems you already use — from the brand, your supplier or your management software — stay where they are; BOS connects via API and runs your business: inquiries, sales, counter, workshop, parts, after-sales and the real margin on every deal.
Does it track parts stock at real cost?
Yes: inventory at current replacement cost. When a price changes, it changes on every quote and in the margin of every order.
Can I keep workshop, parts and sales separate?
Yes. They can be separate areas or companies, each with its own permissions, and management sees the consolidated view.
Does it work for a small repair shop, lube center or parts store?
Yes. Start with stock and work orders or counter sales, and add the rest when you need it.
How long does implementation take?
Most start by getting stock in order and, if there’s a workshop, work orders (Phase 1); sales and Aurora come later, without migrating everything at once.
Does it work for a new-car, used-car or multi-brand dealership?
Yes. The same system covers new and used vehicle sales, the workshop and parts; you turn on what your business uses and the rest stays included for when you need it.
Does the AI agent replace my salespeople?
No. It answers instantly, qualifies the inquiry and books the test drive or appointment; when the inquiry is ready to close, it hands it to a salesperson with the full conversation.
Can I measure which campaigns bring me sales?
Yes. Every inquiry keeps its source all the way to the invoice, and with MMM you measure which channel really sells and how much to invest in each.
Already included

It’s not a separate vertical.
It’s the same system.

Every module comes in the same subscription, with unlimited users. These are the ones companies in the industry use most.

Intelligent living

Fewer lost inquiries.
More cars sold.

Request a demo