SYNC connects every marketing source —paid media, SEO, social, content, email, web, CRM, competitors, territory and distributor network— and measures not just what each channel sells today, but how much it moves your brand and what that brand is worth in sales.
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A traditional model measures what each channel sells right now. SYNC adds a middle layer: how much your spend moves a brand metric —top of mind, first choice, consideration— and what that lift is worth in sales.
Paid media, SEO, social listening, content, email and automation, web, CRM, competitors, territory and distributor network. The capability is the same for everyone; you choose the provider for each source.
Each channel’s contribution to brand and to sales, and its marginal return: how much every extra dollar you put in adds.
Each channel fades at its own pace —search in days, TV in weeks— and has its own ceiling. SYNC shows where each one sits on its curve today.
Seasonality, price, capacity and context go into the model: otherwise you credit the brand for what summer did. And it can be calibrated with your brand lift studies.
“I want to lift brand by 2 points: how much do I invest, and in which channels?” SYNC finds the budget that gets there, and tells you when the goal isn’t reachable with that mix.
Each capability —paid media, SEO, listening, content, email and automation, web, CRM and business— connects to the provider your company already uses. One client runs Marketing Cloud, another Doppler: the section is the same, only the source changes.
Your brand metric estimated every week —even if the survey is monthly— with its uncertainty band.
A breakdown of your revenue: how much comes from the baseline, the brand, performance and external factors.
Where each dollar still pays off and where it no longer does: each channel’s saturation curve and where it sits today.
Shift spend between channels and see the estimated impact on brand and sales before you decide, with thousands of scenarios computed instantly.
One model for the whole country or split by region, using the fact that each area runs its own campaign calendar.
Ask in plain language and Aurora runs the simulator and explains the result with its ranges. The math is always done by the model.
Every module can be customized, and its features can be used in part or in full: none of them is mandatory. You can use BOS just to plan tasks and never touch the rest — it stays available, included in the same subscription, for the day you need it.