Signal organizes each account’s marketing: the campaign is planned, every piece is produced with the team and the client, published to social and measured with the connected sources.
PLAN → PRODUCE → MEASURE
Producing and measuring live together: Signal’s menu is ordered by the stage of each account’s work. Pick the account (a client or a brand) and everything about it is in one place.
A digital campaign starts from the total budget and is split by platform and by objective. Each ad connects to the piece being produced in Signal, so paid media and production talk about the same thing.
The budget is split by platform (Meta, Google, LinkedIn, TikTok) and by objective, in percentages that never exceed the total.
Each ad points to the production piece or a link, with its call to action and a UTM-tagged destination.
An audience library per client and per platform, to reuse in every campaign.
When a quote is approved in the CRM, the project is created in Signal automatically. From there the team produces each piece on a board that follows the real flow of the work.
The approved quote creates the project with its type and client, with nothing to re-enter.
Backlog, in progress, internal review, client validation and done. Rounds of changes are counted.
Project milestones with their dates and dependencies, and the account’s delivery calendar.
Owner and participants, checklist, attachments, threaded comments with mentions and hours worked on each piece.
Briefs, contracts and references uploaded once per client and linked to every project that needs them.
The piece the client approved is published to Facebook and Instagram from the same card, without downloading and re-uploading it.
You publish to both networks, reply to and moderate comments, and every action is logged. (Video in Spanish.)
Connect your Meta business portfolio once —pages, Instagram and ad accounts— and Signal pulls campaigns, profiles and posts. From there you don’t just look: you act, and every change is logged.
| Campaign | Spend | Conv. | Suggestion |
|---|---|---|---|
| Leads · AutumnActive | $412,000 | 148 | Raise budgetCost per conversion $2,784, 20% or more below the account average. Daily from $20,000 to $24,000. |
| Web remarketingActive | $186,000 | - | Pause640 clicks and no conversions in the period. |
| Brand reachActive | $380,000 | 52 | ReviewCTR of 0.32% over 210,000 impressions: review creatives or audience. |
| Catalog · SummerPaused | $262,000 | 112 | ReactivateIt is paused and got 112 conversions in the period. |
Each account’s Pulse brings together the state of production and the results from connected sources over the last 30 days, against the previous 30. Always real data, never adding up different currencies.
How BOS measures how often your brand shows up in ChatGPT, Gemini, Perplexity and Claude answers. (Video in Spanish.)
More and more people ask ChatGPT or Gemini before they buy. Signal measures how often your brand shows up in those answers, in what position, whether they cite your site and how you do against your competitors. With its own engine, no third-party tools.
“Email & Automation” is the same section for every company: one connects it to Marketing Cloud, another to Doppler, another to HubSpot. Each company picks the provider for each section in the account settings. Sources with a direct connection sync on their own every day, with their history going back.
Signal shows what happened in each channel. If you want to know how much each one contributed to your sales and your brand, and how much to invest, the MMM module answers that with a statistical model built on your history.
Every module can be customized, and its features can be used in part or in full: none of them is mandatory. You can use BOS just to plan tasks and never touch the rest — it stays available, included in the same subscription, for the day you need it.